Tuesday, September 29, 2009

Keys to Creating a Solid Backlink

Many times your site will get backlinks without you asking for them. This article doesn’t go into those kinds of links. Instead, we focus on the links you can control and specifically request.

Additionally, this article doesn’t go into backlinks from paid advertising like Google ads. Those kinds of links often don't carry much value in the eyes of search engines.

A solid backlink has three components.

By “solid,” I’m referring to a backlink that not only brings you traffic from someone clicking it but also brings the added value of enhancing your search engine rankings.

The three components are:

1. Choose good places to put links
2. Make it scrumptious for search engines
3. Make it irresistible to prospects

1. Choose a good place

There are a limitless number of web sites you can get linked from. They can range from general web site directories to coaching organization web sites to individual blogs.

Here are the main things to consider:

First, put your link in front of your target audience. Request backlinks from web sites that have the same target audience as you.

Next, choose web sites that are credible.

When credible web sites link to you, search engines will recognize it. They will give your site more "worth" and higher rankings.

For example, a link from a "quick and easy to set up" web page at myspace.com won’t be as valuable as a link from the home page of the "well established" msn.com.

Thirdly, place your link on web sites that get a lot of traffic as opposed to web sites that get very little traffic.

BUT ... keep in mind that web sites with low traffic can be valuable if their audience is the same is yours.

Finally, choose web sites that display your link prominently.

Take a look at where your link will be positioned on the page. A link at the top of an easy-to-view web page is better than a link at the bottom of a long-and-busy page.

It's better because it will get more clicks and search engines give more "kudos" to links towards the top of a page than at the bottom, generally speaking.

2. Make it scrumptious for search engines

How?

First, use simple text links when you can.

Simple text links are the most commonly used links on the Web, and are characterized by underlined text in a different color (usually blue) than surrounding text.

Text links are good because:

• They are very easy for search engines to find and follow. This makes it easy for search engines to put into their database.
• It's easy for search engines to identify the keywords to associate with this link. This helps your rankings for those keywords.

Other links like image links, Java-Script links, Flash links, or dynamic links are less ideal because they are tough to follow and are often associated with S-PAM-mers.

Next, put your main keywords in your text link. Putting your web site’s keywords in your text link will boost your web site’s ranking for those keywords.

Lastly, you will often be allowed a description with your link to further explain your web site. This description text is also a good place to put your keywords.

3. Make it irresistible to prospects

So far we have discussed how to please the search engine. But if we can't make the link attractive to the people who see it, we are missing out on good traffic.

Here' are some tips to maximize clicks on your backlink:

• Get the main benefit or main problem you solve into the text around the link in readable sentences.
• Offer something fr*ee to motivate people to click your link. This can be an article, report, assessment, newsletter, ebook, etc.
• Keep it simple, direct and easy to read. Don’t jam keywords around the link.
• If your backlink will be on a page with other competing coaches, then be sure to emphasis how your services are different to make you stand out.

An example.

Here’s a listing of executive coaches from DMOZ:
dmoz.org/Business/Management/Consulting/Executive_Coaching/
On this page you will see links and descriptions.

This directory is good because it has text links and you can also provide a keyword rich description to help your rankings.

Also notice how this page is long with a lot of listings. It can look like a big blur.

About the only motivation to click is a fr*ee consultation. How about a fr*ee article specifically discussing something interesting that one could download right away?

Let’s wrap up …

Keep in mind these three keys …. choose a good place, make it scrumptious to search engines, and make it irresistible to visitors. Doing so will make your backlinks solid anchors that drive potential clients to your site.

Now you know why backlinks are good and how to write one.


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Friday, September 25, 2009

Link Bidding

Pick Directory is an easy way to bid on links. Pick Directory is a highly promoted bidding web directory. Our link directory displays links alphabetically, and lets you bid your way to the top of the list. With a starting bid of $1, you are guaranteed a spot in our directory!

Increase your bid to take a top position, and not only will your link list higher in the directory, but you could join our Top 10 Link Leaders on the homepage.

Why Buy Links?

Links get results. Link popularity is one of the most important factors in search engine performance.

Increasing the number of links to your Web site can get your site listed higher in search engine results, bring more visitors to your site, increase your Google PageRank and improve your site's overall strength.

For only $1 you can buy a link and get listed now. Your site will thank you!


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Wednesday, September 23, 2009

How to Use Your Web Site to Make Money

If you consider your web site a money pit, you are not alone. Quite a few business owners have told me that they have web sites because "everyone else has a web site", but they haven't gotten any business from their web site. None. Zero. Nada. Zip. Many of them have paid thousands of dollars to web designers to create the web sites for them, and than the web sites just sit there, gathering the proverbial Internet dust, and getting enormous traffic consisting of three to five unique visitors a month.

Your web site should not be languishing in one of the rarely visited corners of the Net. Instead, it should be working 24 hours, 7 days a week, 365 days a year getting leads and clients for your business. It should serve as marketing brochure and as your best salesperson (who incidentally never sleeps, and doesn't require either salary or commissions).

So how do you turn your dust collector into a lean, mean sales machine? First, you need to lay down the infrastructure for your online business. Here are three guidelines your web site should adhere to before its initial debut:

- Your web site must be easy to navigate, understand and use. When a web surfer comes to a web site and doesn't understand what the web site is about in the first few minutes, the surfer moves on to the next web site (trust me, there lots of them out there. Approximately 2.7 billion at last count, give or take a few billion).

If the purpose and intent of your web site is not blatantly obvious, a surfer will move on. If your web site is difficult to navigate, a surfer will move on. If your web site is hard to use (for example, it is not obvious how to contact you or hire you) a surfer will move on.

- Your web site must discuss what you do AND how what you do will benefit your customers. Let's say Sue and Jane are both weight loss coaches. Sue's web site says that Sue is a weight loss coach. Jane's web site says that Jane is a weight loss coach who helps women look and feel better by losing 30 pounds in 3 months.

Which coach sounds more appealing? The one who not only states what she does, but also shows what is in it for the customer. The site must answer a fundamental question: Why should I hire you?

- Have a newsletter sign up box on your web site. The majority of your web site visitors will not contact you about your services after visiting your web site, but they will subscribe for a free newsletter. By subscribing, they give you permission to send them your information-packed newsletter, which will also serve as a reminder about your business.

Without a newsletter, many people will visit your web site once and promptly forget about it 10 minutes after leaving it. By having a newsletter, you are able to capture these visitors, and tell them about your business again and again.

Take action today! Take a critical look at your web site and make sure that it conforms to the guidelines outlined above. A website that follows these forms a solid foundation for having a marketable web site for your business.


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Tuesday, September 22, 2009

How To Use Sex In Advertising Without the Taboo

Do you apply sexiness or sensuality in your marketing campaign? And I don’t mean the dirty or overtly pornographic type of materials that you commonly see in beer commercials or bikini ads. What I mean by sexy and sensual is that you create an advertising campaign using color printing methods that are extremely attractive to your target market.

If not, then it’s about time you should employ sexy advertising into your business life; but without the taboo.

When we say sexy, we mean advertising that is extremely and tremendously enticing to your target market. It is highly targeted, specific, and yet subtle that it leaves your audience feeling good and appreciative of your print ads.

So to use sex in your advertising without all the taboos associated with the term, you have to make your color printing materials attractive to the eyes and perception of your target clients.

So what is attractive to them? What makes an ad sensual? It all depends on what your target market perceives to be appealing. And it takes all the five senses for them to decide on what is appealing or not.

People are more sensual than what they would want to think. In fact, what is sensual to us greatly affects the way we decide on what to buy or not. When something appeals to our five senses in just the right way, we tend to purchase that product immediately and without question. Hence, if you could create an advertising material that can entice all the five senses then it would definitely get you the paying clients and customers you need to increase your sales.

Nevertheless, you also need to temper your sensuality when it comes to your advertising campaign. Too much of it can also ruin your objective. You know for a fact that having too much of anything is bad for one’s health; so does a print ad with too much enticements that they invade your senses. Too much stimulation and your target reader’s senses would be numb from all the excitement and adrenaline rush.

To overload your target readers¢ senses can also be your downfall. Nobody would deign to read and look at a marketing material with too much action going on. Crazy or not, but do you know that our brain conks out when there’s a high concentration of sensation present? Our brain can only take so much. So avoid trying to bombard your target clients with so many stimuli that they would want to dump your print ad in the trash just because it’s giving them a headache.

Having a sexy advertising campaign can do a world of good for your business. Why not try it? Who knows, it might just be the element you need to alter your results.


For more information, you can visit this page on Color Printing


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Monday, September 21, 2009

Brochure Creation For Dummies

As my chosen title suggests, this is an article intended to give marketing amateurs a simplified step-by-step process on how to come up with a brochure that might not be the most spectacular marketing piece anyone's ever come up with, but one that's effective enough to drive the point.

Brochures are commonly known as those folded pieces of paper stacked together on the front desk, in the lobby of a restaurant or hotel, or handed out during trade shows and storefronts. Simply put, brochures are very accessible to the public. The challenge, and also the goal we're going for, is how do you make a brochure effective enough so that it won't end up in the trash?

Let's break it down to small parts.

First off, what is the nature of your business and who is your target market?
With the awareness of who your target readers are, the next step would be to think of the possible questions your readers might have. Some examples would be: what services do they provide, how much is it, do they have a website, can I buy online, is it a walk-in type of store and so on. It is also best to arrange the answers in the same sequence your reader might be asking those questions.

Knowing who your target audience is will help you narrow down possible designs you could use for your brochure. For instance, if your target market is young people, you might want to do a bit of research on the latest design trends or concepts out there. As an example, I've noticed a lot of vector art designs lately (just think iPod). It is always good to incorporate a concept or identity onto your design that would set you apart from the rest. What about trying a different shape for a change? A different folding style perhaps? Use your creativity and imagination. A different paper stock? Most brochure printing companies have various brochure stocks and other brochure options available now. The possibilities are endless!

Secondly, how do you entice the reader to turn the page and keep reading?
Don't put all your eggs in one basket—in this case, one page. Try not to stuff everything on the front page. Play around with tactical methods on how to spread out information on each page to get your readers hooked long enough to look at all faces of your brochure.

Keep your statements brief yet concise. Organize your words and lines such that they impart your ideas within as much as a 2-second glance. Use your business' selling points as headlines. This will encourage your reader to want to know more and read the supporting details you have provided.

Lastly, how do you make your reader pocket your brochure?
Based on the nature of your business, you can provide helpful tips or information that people can use as reference even if they don't purchase your product or service. For instance, if you're making a brochure for a hair salon, you could probably provide a chart of hairstyles that go with different face shapes.

As an overall finish for your brochure, make sure whatever text or design or tag line you think about printing there, leaves your reader confident about your business.


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Sunday, September 20, 2009

How to Drive Traffic To Your Web Site

One of the most popular questions I get when I speak about online marketing is how to drive more traffic to a web site. Eight different techniques for doing just that are outlined below. Save this article, and refer to it for additional ideas whenever you try to expand your online marketing campaigns:

- Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor. A business blog is also a great tool for attracting potential customers to your blog and your web site.

- Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them

- Article Writing and Publishing. This is another great way to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

- Newsletter Publishing. Keep in touch with your clients and potential clients by sending out a newsletter on a regular basis. Every time you send out a newsletter, don’t forget to invite the subscribers to visit your web site.

- Online Networking. Mention your web site address in your signature when networking online. Make sure that your web site is prominently displayed on the page, provided to you by every online networking service that you participate in, so that your fellow networkers can visit your web site.

- E-mail Signatures. Every time you send out an e-mail to one person, you have a chance to get an extra visitor for your web site. When you send an e-mail to a mailing list, you have a chance to spread the word to even more potential customers. All you need to do is to append a signature to every outgoing e-mail message. Make sure that the signature contains a powerful tagline that invites the readers to click on the link and visit your site

- Pay Per Click Search Engines. Here you can control exactly how many new visitors you want to get. There is a catch, though --- you have to pay for every click to your web site. Make a budget and stick to it an make sure to monitor your account – those clicks add up fast.

- Affiliate Marketing. An affiliate program is another way to drive traffic to your web site. Your affiliates are your commissions-only sales people who make money when they sell your products. They drive traffic to your web site in exchange for commissions on sales.

Today I have discussed eight different ways of driving traffic to your web site. Which techniques are you not using yet? Take one of the techniques and incorporate it into your marketing plan. You will get a whole new pool of web site visitors coming to your web site.


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Saturday, September 19, 2009

Great News into Link Popularity

When it comes to Link popularity and its relevance into getting better traffic, we all know that it is a necessary thing. Link popularity is one of the ways that search engines like google and yahoo give your site better rankings. You can search through different sites advertising about link popularity that say they can increase it overnight with thousands of links directing to your site.

Let me tell you something, this is a bad decision to make if you are thinking about any of these services. I have experience in this field and thousands of links are not going to help your site out any!

One of the best ways to approach link popularity is to think about the relevance of your site to one you would like to link to. It is better for you to have a small amount of links to your site than having a large amount if the relevance is high! The higher the relevance, the less links you need to have to increase your popularity. Google and Yahoo do not only look at the amount of links, but the quality of links. The better quality, the better positioning and page rank. So do yourself a favor and work on getting your links on quality relevant websites and you will reap the rewards of doing this right!

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Friday, September 18, 2009

How To Massively Increase Traffic To Your Website

This article gives advice and information on how to increase traffic to your website. There is obviously no point in having a superb looking, content rich site if only a few people can see it.

One of the best ways of gaining additional traffic is to build up the number of backward links you have pointing to your website. The best form of link is a one-way link, where a website adds a link to your site but does not get one back from you. There are a number of ways of obtaining these type of links including:

Writing articles. Writing articles like this one has many benefits. Other webmasters may add the article to their blog or website and this creates you a one-way link. The people reading the article are also potential visitors to your site.

Purchasing a text-link advert on a quality site. If the site in question has a high page rank value, this is then passed onto your site. The advert itself just like any advert can also attract people to your site.

Joining in debates in various forums. I enjoy reading and contributing to forums. Not only do I learn a great deal, I am also able to get links back to my sites when I make a comment.

Submitting your site to directories.

Making comments on other peoples blogs. This is my least favourite of all of these examples as it can be seen as spam. Other people however do think it can prove to beneficial. I must say that I stay away from anything that could be seen as spam.

Where possible the website which includes a link to your site needs to be in the same industry as your own website. These backward links have a much higher value in the eyes of the search engines.

I have to admit that it is extremely hard to obtain these type of links especially on a one-way basis.

What we therefore need is a solution and here it is. I believe it is a good idea to build a network of sites on the same theme as the main website. Each of the sites in the network has a link pointing to the main site and after promoting each of the sites, you will then have a number of themed and powerful one-way backward links which will make the original site like an authority in its own field.

If you are struggling to find content you could use other peoples articles to help you. It is a good idea to have each of the sites in the network on a different server. This however can be very expensive and therefore for a smaller business may not be best advice.

To help fund the cost of the network you could add google adsense onto all of the new sites. This may not bring in huge amounts of money but could go some way to helping with hosting and domain renewal costs.

In the future this network could be worth thousands of pounds if you have spent enough time promoting each site. At this stage you have the option of selling the network and relaxing or enjoying the benefits yourself that it will no doubt bring.

I believe the writing of quality articles for re-print and the building of themed network websites is the future of the internet for people who want to be successful webmasters. Good luck.


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Thursday, September 17, 2009

How To Manage Directory Submissions

'More than 80% of the traffic comes from the top ten search engines'.

You have probably read this statement many times and it's true at least for the majority of websites.

So how about web directories? Is submitting your site to them a waste of time?

Even if directories usually don't deliver a lot of traffic they contribute inbound links to your site increasing its link popularity a very important factor used by search engines to rank websites.

When someone queries a search engine using a keyword relevant to your site, higher is your site link popularity higher are its chances to come up near the top of the results.

Submitting your site to web directories will help you increase its visibility and attract more traffic from search engines.

However you need an overall strategy to successfully manage your directory submissions or you will only lose your time and energies.


Is your site ready?

You should never forget that directories don't exist to give away free links. Their purpose is to provide their visitors with good quality sites.

If you want some chances to get listed you need a well designed web site containing useful and original content or offering useful services.

Your site must also be complete without broken links or links to 'under construction' pages.

Other things that can cause a rejection of your submission are: too many ads (especially pop-ups and pop-unders), automatic redirections to another domain, having the same exact content of other sites (example: the 'self replicated' sites some companies provide to their affiliates).


Preparing your listing details

Open your favorite text editor and write down the following informations:

1) your web site URL.

2) your website Title. Some directories accept only the official site name as title, others allow some descriptive keywords, but in general stuffing a lot of keywords in your title is not acceptable.

Write 2-3 different titles in compliance with these different rules.

3) your website description. Write what your site is about in a couple of sentences. Avoid superlatives, exclamation marks, excessive hype and generally everything that makes your description sound like an ad.

Description should be written in third person. Avoid expressions like 'we offer', 'we are ...'.

4) a set of search keywords related to your site. Separate the keywords with commas, then write down the same set of keywords this time separated by spaces. Some directories require the first format, others the second one.

5) your full name and email address.

Once you have done save the document. By copying and pasting these informations into the submissions forms you will save time and avoid errors.

Or you can utilize Clipboard Magic. This free software allows you to save multiple rows of data and load them into the Windows Clipboard simply with a click of the mouse. It's really useful when you need to fill in many online forms with the same informations.


Finding web directories

The next step is finding directories where you can submit your site.

You can use top directories to find minor and specialized directories

DMOZ

Yahoo

Spend some time to determine how each directory is organized and find the most appropriate category for your site.

Submitting to the wrong category usually causes a rejection of your submission.

Compile a list of all directories where you have submitted your site indicating the date of your submission.


Verifying the results

Not all directories send you an email when your site is listed.

You should periodically visit your list of directories and make a search for your site title or url.
Flag all directories where you find your site.

If your site has not been listed after about 2 months from the date of your first submission you can try to submit it again. My advice is to not resubmit more frequently.

You can also contact the directory owner and ask about the status of your submission, but if you don't receive a reply, don't insist. There may be many reasons why a directory doesn't list your site, simply accept the fact that not all submissions are successful.


Submitting your site to web directories is an essential part of your website promotion strategy.
It's a time consuming task, but with the right planning you will be able to manage it successfully.


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Wednesday, September 16, 2009

Know When Two Sites Are Better Than One?

Back in the good old days it wasn’t nearly so tough to get decent rankings fast. Wasn’t nearly so complicated either. You put up some pages, got some links and built from there. Enjoying improving rankings on your way to the top.

But that was then and this is now. Now there might be times where you WOULD be better off with two sites, (same niche) than just one.

And if I might chance to read you mind you’re thinking, “What? Is this guy crazy? I can’t keep one site going and growing much less two.”

I’m with you. But read on to discover when you might want to break out the second site.

===> Aggressive Article Marketing
Say you’re engaged in an aggressive article marketing campaign. Or you’re chasing as many reciprocal links as you can. Both legit ways to drive potential visitors or customers or subscribers to your site.

Yet how’s that going to mesh with the go slow approach to links Google now favors? Think your zeal might throw be like throwing sugar in the gas tank? And ace you out of the running for top rankings in Google? Maybe.

So if you want to use an article submission service that blasts your article far and wide you might want to rethink that. Or at least develop a second site for the links in your resource box to point to. Since if you’ve got a site you’re grooming for Google, too many links of any kind too fast raises a red flag.

===> Link Triangulation
It’s helpful to have two sites to do link triangulation. Which is a great way to get one way links.

Let’s assume you feel one way links are better. To get those two sites are a must. Simply offer to link to your link partner’s site from Site A while they link to your Site B.

Next time offer to link to the other web site from Site B while they link to your Site A.

This approach lets you build one way links to two sites at once, albeit at half speed. Which is a good thing since you’re building links slowly. Or the currently approved approach for Google.

===> Adsense or Affiliate Site?
Some seemingly have strong feelings about whether or not Adsense cannibalizes affiliate sales.

Of course the ONLY way to know for sure is to test it. Simply take an established site and run Adsense ads alone for one month. Then drop those ads and feature affiliate products only for the next 30 days. Which produces the most cash flow?

If you find Adsense does cannibalize this may be another situation ripe for the two site solution. Obviously you’ll want to edit the content so it’s close to unique for each site. Or you might emphasize product reviews on the affiliate site. While offering informative yet more topical articles on the site featuring Adsense.

===> Yahoo/MSN vs Google Focus?
More and more there is precious little overlap in the respective top rankings of Yahoo, MSN and Google. What works great for grabbing top MSN rankings might well get you in hot water over at Google. While Yahoo at times yearns to be more the anti Google than anything else.

That said, both Yahoo and MSN are more forgiving of, uh, enthusiastic optimization techniques. For instance you can get away with a higher keyword density with them than you would ever dare try with Google anymore.

But as in real life it’s hard to please two bosses. So the smart thing might be to set up two sites. To make it easy exclude the googlebot from the site designed with Yahoo/MSN in mind using your robots.txt file. And then reverse roles by excluding Yahoo/MSN from the site you’re using to catch Google’s eye.

So there you have it. Four instances when two sites may be better than one for your home based internet marketing business.


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Tuesday, September 15, 2009

An Easy Promotion Tool with Big Rewards

If you operate or own a website, then you know that you have to promote both on and off the web. You have to incorporate these two factors in order to be fully successful with an E-commerce business. I have talked with a few large Internet retailers that gave me an insight into their marketing on the web. When I was told, it all made sense and I had to implement it with my clients.

We all know that Ebay is the number one auction market place on the Internet today. Millions of dollars are spent each week on this web portal and it continues to grow each day! I am not going to tell you to open up a store and start selling your whole product line to Ebay buyers because that would be costly with little to no profit.

What I am going to tell you is to put a few top sellers in an auction, either fixed or auction type. This is to gain a large amount of viewers since the product is "hot" and they will want to purchase it. The key to this ploy is to put links on your auction site that direct viewers to your site that carries your whole product line. When this happens correctly your traffic will Explode and with all targeted viewers. You might not be making much money with the Ebay items that sell, but if you do it correctly the profit you make from these targeted viewers will far outweight the small profit margins. Give it a try because their is nothing to lose and you will be happy with the results.

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Monday, September 14, 2009

Build it and they will come…Yea Right!

It amazes me, people still believe that all they have to do is “build it and they will come“. I promise that is the only movie quote that I will use. Having personally developed well over 100 websites since 1997 I am always stunned by people complaining that there website is a failure and blaming the person who built it. Having a website is only half the battle! You must promote, promote, and then promote some more. No matter how great your product is no one can buy it unless they know about it.

First let me say that having someone develop a custom website for you is very important. Go cheap and buy a prefab website is usually a prelude to failure. Yes they are affordable and I know you are on a tight budget but never forget “You Get What You Pay For”.

Now to the point. There is a simple formula for success. Spend money = make money. Sounds easy right?
First figure out what you can afford to pay a developer for your website, if you have a product to sell you should be thinking in the $1000 range. Also find a developer who believes in web standards, trust me this is important.

Next figure out a monthly advertising budget and spend it wisely. This is by far the most import advice I can give. Your website is not going to shoot to the top of the search engines or miraculously develop visitors all on its own. While we are on the topic of search engines, keep in mind that a person on the web only has a 4% chance of winding up on your website through a search engine. Most likely they will find your site while browsing on another website. Your best bet, if you can afford it, is to hire a reputable firm to promote your website. They will know what will work and what is a waste of money. If you can not afford to hire a firm, do your do diligence before spending your money. Only advertise on websites that are relevant to your product otherwise you are wasting your money.

This leads to our third point. Believe in the power of link exchange. I do not care what it will do for you in the search engines. The more links you have out their the greater the likely hood that someone will click that link and wind up on your website. If you are on a tight budget this is the best way to promote your website.

This article only covers the basics. Keep an eye out for part two which will have more detail about internet promotion.


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